About the Company
Canadian Tire Corporation, Limited is a Canadian retail company which operates in the automotive, hardware, sports, leisure, and housewares sectors. With over 100 years of history, we are a household name known for our commitment to community and innovation in retail, including a robust e-commerce presence powered by platforms like Shopify. Join our team to contribute to a legacy of customer satisfaction and digital excellence.
Job Description
Join Canadian Tire in Lethbridge as a Shopify Marketing Coordinator, focusing on social media and paid advertising. You will play a crucial role in enhancing our online presence, driving traffic, and increasing sales through effective digital marketing strategies on the Shopify platform. This position requires a blend of creativity, analytical thinking, and hands-on execution across various digital channels, supporting our growing e-commerce operations and engaging with our valued customers.
Key Responsibilities
- Manage and optimize product listings and content within the Shopify e-commerce platform to ensure accuracy and appeal.
- Plan, create, and schedule engaging content for various social media channels (e.g., Facebook, Instagram, TikTok) to foster community and drive engagement.
- Develop, launch, and monitor paid advertising campaigns on platforms like Google Ads and Meta Ads, with a clear focus on achieving ROI and performance targets.
- Conduct keyword research and optimize ad copy, creatives, and landing pages for improved campaign performance and conversion rates.
- Analyze campaign data, generate comprehensive reports, and provide actionable insights for continuous improvement and strategic adjustments.
- Collaborate with the broader marketing team to ensure social media and ad strategies are aligned with overall marketing goals and brand guidelines.
- Stay up-to-date with the latest Shopify features, social media trends, digital advertising best practices, and competitor activities.
- Assist with other digital marketing initiatives, including email marketing campaigns, SEO efforts, and website content updates, as required.
Required Skills
- Proven experience managing e-commerce operations and product content on the Shopify platform.
- Demonstrable experience in social media content creation, scheduling, and community management.
- Strong understanding and hands-on experience with paid advertising platforms (e.g., Google Ads, Meta Ads Manager).
- Familiarity with marketing analytics tools (e.g., Google Analytics, Shopify Analytics) to track performance and derive insights.
- Excellent written and verbal communication skills for compelling ad copy and social media posts.
- Ability to work independently on projects and effectively collaborate as part of a dynamic marketing team.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Certifications in Google Ads, Meta Blueprint, or Shopify Marketing.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating ad visuals and social media content.
- Familiarity with email marketing platforms and CRM systems.
Perks & Benefits
- Competitive salary and opportunities for performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage.
- Generous employee discount program across Canadian Tire and its family of brands.
- Paid time off, including vacation and statutory holidays.
- Opportunities for professional development, training, and career advancement within a large retail organization.
- Hybrid work model providing flexibility and a blend of in-office collaboration and remote work.
- Inclusive and supportive work environment that values innovation and teamwork.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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