About the Company
Merkle is a leading data-driven, technology-enabled, global performance marketing agency. For over 30 years, we’ve partnered with the world’s leading brands to deliver highly personalized customer experiences that drive loyalty and measurable results. With a strong commitment to innovation and client success, we cultivate a dynamic environment where talent thrives. Join our team of experts and make a tangible impact on our clients’ success.
Job Description
We are seeking a highly motivated and analytical Google Social Media Strategist with a strong performance focus to join our dynamic remote team. In this role, you will be responsible for developing, implementing, and optimizing social media advertising campaigns primarily across Google’s platforms (YouTube, Google Ads for Social, etc.) to drive measurable results for our diverse client portfolio. You will leverage your expertise in social media strategy, analytics, and performance marketing to craft compelling campaigns that meet and exceed client KPIs. This is a 100% remote position, offering the flexibility to work from anywhere within the US.
Key Responsibilities
- Develop and execute innovative, performance-driven social media strategies for Google platforms, including YouTube advertising and Google Ads for social initiatives.
- Manage, optimize, and scale social ad campaigns, closely monitoring budgets, bids, and overall campaign performance to achieve maximum ROI and client KPIs.
- Conduct in-depth audience research, competitive analysis, and identify emerging trends to inform strategic recommendations.
- Utilize Google Analytics, Google Ads reporting, and other data visualization tools to track, analyze, and report on campaign effectiveness, providing actionable insights.
- Collaborate seamlessly with internal creative, content, and analytics teams to ensure integrated campaign execution and consistent brand messaging.
- Stay at the forefront of the latest Google social media features, algorithm updates, best practices, and advertising tools to maintain a competitive edge.
- Present strategic recommendations and performance reports to clients and internal stakeholders, articulating insights and future campaign directions.
Required Skills
- Proven experience (3+ years) in social media strategy, performance marketing, and paid social campaign management.
- Demonstrated expertise in Google Ads (specifically for social media campaigns) and YouTube advertising platforms.
- Strong analytical skills with advanced proficiency in Google Analytics and other relevant data analysis tools.
- Excellent understanding of social media KPIs, attribution models, and comprehensive reporting methodologies.
- Ability to work effectively and independently in a 100% remote work environment, managing multiple projects simultaneously.
- Exceptional written and verbal communication, presentation, and client management skills.
Preferred Qualifications
- Google certifications (e.g., Google Ads Social Certification, YouTube Certification).
- Experience with other major social media advertising platforms (e.g., Meta Ads, LinkedIn Ads).
- Familiarity with marketing automation platforms and CRM tools.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related quantitative field.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and company holidays.
- 401(k) retirement plan with competitive company matching contributions.
- Robust professional development, training programs, and certification support.
- Flexible 100% remote work environment with a focus on work-life balance.
- Employee assistance program offering support for personal and professional well-being.
- Performance-based bonuses and opportunities for career advancement within a global agency.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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