About the Company
Nike is a global leader in athletic footwear, apparel, equipment, accessories, and services. Known for innovation and inspiring athletes worldwide, we are constantly evolving to stay ahead of the curve in sports and culture. Our mission is to bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete). We are committed to fostering a diverse, inclusive, and innovative environment where everyone can thrive.
Job Description
Are you deeply immersed in youth culture and have an uncanny ability to spot emerging trends before they go mainstream? Nike is seeking a dynamic and intuitive Online Brand Scout to specifically track and analyze trends relevant to 15-year-old teens. This role is crucial for keeping our brand pulse on the next big things in fashion, technology, music, social media, and lifestyle that resonate with this demographic. You will be our eyes and ears in the digital world, providing actionable insights that inform product development, marketing strategies, and brand positioning.
Key Responsibilities
- Conduct extensive online research across various social media platforms (TikTok, Instagram, Snapchat, YouTube, etc.), forums, and youth-focused websites to identify emerging trends, creators, and products.
- Monitor competitor activities and brand perceptions within the 15-year-old demographic.
- Analyze and interpret data to identify patterns, shifts in consumer behavior, and potential opportunities or threats.
- Prepare detailed trend reports, presentations, and mood boards with actionable recommendations for internal teams (design, marketing, product development).
- Collaborate closely with marketing, product, and insights teams to share findings and contribute to strategic planning.
- Stay continuously updated on all aspects of youth culture, including slang, music, fashion, gaming, and digital interactions.
- Participate in brainstorming sessions to translate trend insights into tangible product or campaign ideas.
Required Skills
- Exceptional proficiency with major social media platforms and digital communities popular among teenagers.
- Strong analytical skills with the ability to identify, interpret, and communicate trends effectively.
- Excellent written and verbal communication skills.
- High level of initiative, curiosity, and attention to detail.
- Ability to work independently and as part of a collaborative team.
- Proficiency in basic office software (e.g., Google Workspace, Microsoft Office).
Preferred Qualifications
- Familiarity with market research tools or trend forecasting methodologies.
- Experience creating compelling presentations or visual reports.
- Active participation in youth-focused online communities or subcultures.
- A genuine passion for youth culture, fashion, sports, and technology.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching and retirement planning.
- Generous employee discount on Nike products.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- Access to on-site fitness facilities and wellness programs (at HQ/larger offices).
- Flexible hybrid work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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