About the Company
The University of Kansas (KU) is a major public research university dedicated to educating leaders, building healthy communities, and making discoveries that change the world. With a rich history of academic excellence and a vibrant campus culture, KU fosters an environment of innovation, collaboration, and social responsibility. We are committed to attracting top talent to further our mission and impact, creating a dynamic and inclusive workplace for all.
Job Description
We are seeking an enthusiastic and creative Online Student Marketer with a keen focus on social media growth to join our dynamic marketing team. This entry-level role is perfect for someone passionate about digital communication, student engagement, and building brand presence across various social platforms. You will play a crucial part in developing and executing strategies to attract prospective students and engage our current community through compelling online content and campaigns. This is an on-site position based in Lawrence, Kansas, offering a fantastic opportunity to kickstart your career in higher education marketing.
Key Responsibilities
- Develop and implement social media content calendars across platforms like Instagram, TikTok, Twitter, Facebook, and LinkedIn.
- Create engaging text, image, and video content tailored for different social media channels to attract prospective students.
- Monitor social media trends, tools, and applications and apply that knowledge to enhance KU's online presence.
- Engage with online communities, respond to comments and messages, and foster a positive online environment.
- Assist in running targeted social media advertising campaigns to increase reach and engagement.
- Analyze social media performance data and metrics to report on campaign effectiveness and identify areas for improvement.
- Collaborate with various university departments to ensure consistent messaging and promotional efforts.
Required Skills
- Proficiency in major social media platforms (Instagram, TikTok, Twitter, Facebook, LinkedIn).
- Basic understanding of social media analytics and reporting.
- Excellent written and verbal communication skills.
- Creativity and ability to generate innovative content ideas.
- Strong organizational and time management abilities.
- Ability to work both independently and as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or currently pursuing).
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Previous experience in a marketing or social media role, especially within an educational setting.
- Familiarity with SEO principles and content marketing best practices.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- Tuition assistance and professional development opportunities.
- State retirement plan options.
- Access to university facilities, including recreation centers and libraries.
- Vibrant campus environment and community events.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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