About the Company
Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360-degree view of their customers. With a vibrant presence in Indianapolis and a commitment to innovation and community, we empower our employees to achieve their professional best.
Job Description
We are seeking a highly motivated and analytical Paid Media Buyer specializing in Pinterest to join our dynamic marketing team. In this role, you will be responsible for the strategic planning, execution, and optimization of our Pinterest advertising campaigns. You will work closely with creative and content teams to drive user engagement, brand awareness, and conversions, playing a crucial part in expanding our digital footprint on one of the fastest-growing visual discovery platforms. This position offers significant career growth opportunities within a leading technology company and comes with a comprehensive benefits package.
Key Responsibilities
- Develop, implement, and manage paid Pinterest advertising campaigns from conception to execution.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to identify new opportunities.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
- Manage campaign budgets, ensuring efficient spend and maximum ROI.
- Collaborate with design and content teams to develop compelling ad creatives and copy tailored for the Pinterest audience.
- Stay up-to-date with the latest Pinterest advertising features, trends, and best practices.
- A/B test various ad elements, including ad formats, targeting parameters, and landing pages.
- Ensure brand consistency and adherence to brand guidelines across all Pinterest ads.
- Present campaign performance and strategic recommendations to stakeholders.
Required Skills
- 2+ years of hands-on experience managing paid Pinterest advertising campaigns.
- Proven track record of successfully optimizing campaigns to achieve KPIs (e.g., ROAS, CPA, Clicks, Impressions).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency with Pinterest Ads Manager and other relevant analytics tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Experience with other paid social media platforms (Facebook, Instagram, TikTok, LinkedIn) is a plus.
- Familiarity with marketing automation and CRM systems (e.g., Salesforce Marketing Cloud).
- Certification in Pinterest advertising or related digital marketing fields.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Parental leave program.
- Employee stock purchase program.
- Tuition reimbursement and professional development opportunities.
- Wellness programs and employee assistance initiatives.
- On-site fitness centers and healthy dining options (where applicable).
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://career.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.