About the Company
OMD USA, part of Omnicom Media Group, is a leading global media agency dedicated to helping clients achieve better business outcomes. We believe in the power of insights, innovation, and measurable results. Our team of experts crafts bespoke media strategies that connect brands with their audiences across all platforms, driving growth and delivering unparalleled value.
Job Description
We are seeking a talented and innovative Visual Storyteller with a strong specialization in Pinterest to join our dynamic digital media agency in McKinney, TX. This role is crucial for developing captivating visual content and strategic narratives that resonate with target audiences and drive engagement on the Pinterest platform. The ideal candidate will possess a keen eye for aesthetics, a deep understanding of Pinterest’s algorithm and user behavior, and a proven ability to translate brand objectives into compelling visual stories.
Key Responsibilities
- Develop and execute comprehensive Pinterest content strategies aligned with client objectives and brand guidelines.
- Create visually stunning and engaging pins, idea pins, and video content optimized for Pinterest's unique ecosystem.
- Conduct thorough keyword research and trend analysis to inform content creation and maximize discoverability.
- Collaborate closely with internal creative, strategy, and account teams to ensure cohesive campaign execution.
- Monitor Pinterest analytics, track performance metrics, and provide data-driven insights for continuous improvement.
- Stay abreast of the latest Pinterest features, best practices, and industry trends to maintain a competitive edge.
- Manage content calendars and ensure timely delivery of all Pinterest assets.
- Develop A/B tests and experiments to optimize visual content and engagement strategies.
- Educate internal teams and clients on Pinterest best practices and opportunities.
Required Skills
- Minimum of 3 years of professional experience in visual content creation or social media management, with a significant focus on Pinterest.
- Proven portfolio showcasing strong visual storytelling abilities and successful Pinterest campaigns.
- Expert proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro).
- In-depth understanding of Pinterest's platform features, algorithms, and content best practices.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication, presentation, and collaboration skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Preferred Qualifications
- Experience working within a digital media or advertising agency environment.
- Familiarity with other social media platforms and their respective content strategies.
- Knowledge of SEO principles as they apply to Pinterest.
- Experience with video editing and motion graphics for short-form content.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Professional development and continuing education opportunities.
- Dynamic and collaborative work environment.
- Wellness programs and employee assistance initiatives.
- Complimentary snacks and beverages.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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