About the Company
Target is an iconic retail company known for its commitment to design, innovation, and guest experience. We believe in creating inspiring and accessible solutions for our guests, and that extends to our vibrant digital presence. Join a team where creativity thrives and your work impacts millions.
Job Description
We are seeking a highly creative and data-driven Digital Brand Designer with a specialized focus on Pinterest to join our dynamic marketing team. In this high-demand role, you will be instrumental in shaping Target’s brand identity and engagement across the Pinterest platform, leveraging your expertise to create visually compelling content that drives discovery, engagement, and conversion. You will work closely with marketing strategists, content creators, and other designers to translate brand objectives into stunning, performant Pinterest visuals. This is a unique opportunity for an expert to earn top rates while making a significant impact on our digital brand storytelling.
Key Responsibilities
- Develop and execute highly engaging visual content specifically optimized for the Pinterest platform, including Idea Pins, Standard Pins, Video Pins, and Product Pins.
- Lead the design of Pinterest-first campaigns, ensuring brand consistency while adapting visuals for platform best practices and audience engagement.
- Collaborate with marketing and merchandising teams to understand campaign goals and translate them into effective visual strategies for Pinterest.
- Analyze Pinterest performance data to inform design decisions, iterate on content, and optimize for key metrics such as impressions, clicks, saves, and conversions.
- Stay abreast of the latest Pinterest trends, algorithm changes, and design tools to ensure Target's presence remains cutting-edge and effective.
- Maintain a high level of quality and brand adherence across all Pinterest assets.
- Provide creative direction and feedback on Pinterest-focused content to junior designers or external agencies.
- Manage multiple design projects simultaneously, adhering to deadlines and project requirements.
Required Skills
- Proven experience as a Digital Designer or Brand Designer with a strong portfolio showcasing Pinterest-specific work.
- Expert proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Figma, Canva).
- Deep understanding of Pinterest's platform, best practices, content types, and audience behaviors.
- Strong visual storytelling abilities and an exceptional eye for aesthetics, typography, and color.
- Demonstrated ability to create engaging, conversion-focused visual content.
- Excellent communication and collaboration skills.
- Ability to interpret data and analytics to inform design decisions.
- Understanding of current digital marketing trends and strategies.
Preferred Qualifications
- Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field.
- Experience with A/B testing Pinterest creative.
- Knowledge of video editing and motion graphics for Pinterest (e.g., After Effects).
- Experience working for a large retail brand or e-commerce company.
- Familiarity with project management tools (e.g., Asana, Trello, Jira).
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Generous paid time off and holiday schedule.
- Employee discount program at Target stores and online.
- Opportunities for professional development and growth.
- Dynamic and collaborative work environment.
- Flexible work arrangements (Hybrid model).
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
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Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://career.westfordtrust.com.
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