About the Company
GroupM is the world’s leading media investment company, a powerhouse of digital innovation, and home to some of the brightest minds in advertising. We are dedicated to delivering a competitive advantage for our clients and their brands through intelligent, data-driven media solutions. Operating at the intersection of technology, data, and creativity, GroupM offers unparalleled career growth and the chance to work with global brands, shaping the future of media in a dynamic, fast-paced environment. Our New York office is at the heart of the media world, fostering a collaborative and inclusive culture.
Job Description
We are seeking a highly motivated and detail-oriented Junior Netflix Marketer with a keen focus on digital performance to join our dynamic team in Midtown Manhattan. In this entry-level role, you will play a crucial part in supporting the planning, execution, and optimization of digital marketing campaigns for one of the world’s leading entertainment platforms. This is an exciting opportunity for someone passionate about streaming content, digital media trends, and performance marketing, eager to kickstart their career with a global leader. You will work closely with senior marketers to analyze campaign data, identify opportunities for improvement, and contribute to strategies that drive audience engagement and subscription growth for Netflix.
Key Responsibilities
- Assist in the development and execution of digital marketing campaigns across various platforms (e.g., social media, search, display) for Netflix content.
- Monitor campaign performance, collect data, and generate regular reports on key metrics (e.g., impressions, clicks, conversions, ROI).
- Conduct competitive analysis and research on industry trends to identify new opportunities and best practices in digital performance marketing.
- Support the optimization of ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and effectiveness.
- Collaborate with internal teams (e.g., creative, analytics, client services) to ensure seamless campaign delivery and reporting.
- Contribute to presentations and proposals for clients, articulating campaign insights and recommendations.
- Stay up-to-date with Netflix content releases, marketing initiatives, and the broader streaming landscape.
Required Skills
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in Microsoft Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Demonstrated interest in digital marketing, entertainment, and the streaming industry.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Basic understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
Preferred Qualifications
- Prior internship or project experience in digital marketing or media planning.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of A/B testing methodologies and conversion rate optimization.
- Understanding of the Netflix brand and its marketing strategies.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Professional development and training opportunities.
- Hybrid work model for flexibility.
- Wellness programs and gym membership discounts.
- Commuter benefits program.
- Dynamic and inclusive company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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