About the Company
Ipsos is one of the world’s largest market research companies, operating in 90 markets and employing over 18,000 people. Our passionately curious researchers, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and make our clients’ world easier to navigate and inspire them to make smarter decisions. We deliver research that is fast, accurate and impactful. We partner with leading global brands, including many in the technology sector, to uncover deep consumer insights that drive innovation and market success.
Job Description
Are you deeply passionate about technology and possess an uncanny ability to dissect public opinion? Ipsos is seeking an ‘Apple Sentiment Guru’ to join our dynamic Market Research team. This 100% remote role focuses on understanding and interpreting the nuanced sentiment surrounding Apple’s products, services, and brand across various digital and traditional channels. You will leverage advanced analytics and qualitative insights to provide critical strategic recommendations to our clients, helping them navigate the competitive tech landscape and understand consumer perception. This is an unparalleled opportunity for a seasoned market research professional with a strong background in sentiment analysis and a genuine interest in the Apple ecosystem to make a significant impact from anywhere in the UK.
Key Responsibilities
- Lead the design and execution of sentiment analysis projects specifically focused on Apple's brand, products, and services.
- Monitor, collect, and analyze data from diverse sources including social media, forums, news articles, customer reviews, and surveys.
- Utilize advanced natural language processing (NLP) tools and methodologies to identify key themes, emotions, and trends in consumer feedback.
- Develop comprehensive reports and compelling presentations, translating complex data into actionable insights and strategic recommendations for clients.
- Collaborate with internal teams (e.g., data scientists, client services) to enhance research methodologies and delivery.
- Stay abreast of the latest developments in sentiment analysis tools, market research techniques, and the broader technology sector, particularly concerning Apple.
- Act as a subject matter expert on Apple sentiment, providing expert commentary and strategic guidance.
Required Skills
- Proven experience in market research, specifically with a focus on sentiment analysis or brand perception.
- Strong analytical skills with the ability to interpret complex data sets and identify meaningful patterns.
- Proficiency with sentiment analysis tools and platforms (e.g., Brandwatch, Sprinklr, Crimson Hexagon, or similar).
- Excellent written and verbal communication skills, capable of presenting insights clearly and persuasively.
- Deep understanding of the technology industry, particularly the Apple ecosystem (products, services, user base, competitive landscape).
- Demonstrated ability to work independently and manage multiple projects in a remote environment.
- Bachelor's degree in Marketing, Communications, Data Science, or a related field.
Preferred Qualifications
- Master's degree in a relevant field (e.g., Marketing Analytics, Data Science, Cognitive Linguistics).
- Experience with advanced statistical analysis software (e.g., R, Python, SPSS).
- Familiarity with qualitative research methodologies and tools.
- Track record of publishing insights or presenting at industry conferences.
- Previous experience working with or for major technology brands.
Perks & Benefits
- 100% Remote Work flexibility.
- Competitive annual salary.
- Comprehensive health and wellness benefits.
- Generous pension scheme.
- Professional development and training opportunities.
- Access to cutting-edge research tools and technologies.
- Dynamic and collaborative global team environment.
- Opportunity to work with leading global tech brands.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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