About the Company
Gannett Co., Inc. is a leading media and marketing solutions company that reaches millions of people daily through its award-winning content and services. We are dedicated to delivering news, information, and marketing expertise across various platforms, empowering communities and businesses nationwide. Our commitment to innovation and storytelling drives our success, and we foster a dynamic environment where talent thrives.
Job Description
We are seeking a talented and passionate WFH Brand Scribe to join our dynamic remote team. This role is perfect for a wordsmith with a keen understanding of media landscapes and a flair for crafting compelling narratives that resonate with diverse audiences. As a Brand Scribe, you will be instrumental in shaping our brand voice, developing engaging content, and ensuring consistent messaging across all platforms. You will work closely with marketing, editorial, and creative teams to produce high-quality copy that informs, inspires, and converts.
Key Responsibilities
- Develop and execute engaging content strategies that align with brand objectives and marketing campaigns.
- Craft compelling copy for various digital and traditional platforms, including websites, social media, email newsletters, press releases, and internal communications.
- Maintain a consistent brand voice, tone, and style across all written materials.
- Collaborate with graphic designers, video producers, and other content creators to ensure cohesive multimedia campaigns.
- Research industry trends, competitor activities, and audience insights to inform content creation.
- Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.
- Adapt content for different target audiences and optimize for SEO best practices.
- Participate in brainstorming sessions and contribute innovative ideas for content development.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience in brand storytelling and content creation.
- Strong understanding of digital marketing principles and SEO.
- Ability to adapt writing style to suit various platforms and audiences.
- Proficiency with content management systems (CMS) and project management tools.
- Excellent communication and collaboration skills.
- Self-motivated and able to manage multiple projects independently in a remote setting.
Preferred Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
- Portfolio showcasing diverse writing samples for different brands and media.
- Experience working in a fast-paced media or agency environment.
- Familiarity with analytics tools to measure content performance.
- Knowledge of current social media trends and best practices.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Employee assistance program.
- Flexible work schedule and remote work flexibility.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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